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Who is being served? McDonald's and the UK enterprise agenda

Who is being served? McDonald's and the UK enterprise agenda

Andy Westwood and Liz Reynolds
01 January 2004

Addresses the question of whether big business benefits or exploits deprived communities, examining the McDonald's franchise's impact on inner city economies. Assesses the viability of the government's favoured American model of entrepreneurship for tackling Britain's poorest communities.

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