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What You Get Is Not What You See: Intangible Assets and the Knowledge Economy

What You Get Is Not What You See: Intangible Assets and the Knowledge Economy

Michelle Mahdon, Katerina Rudiger, Ian Brinkley and David Coats
01 November 2007

With the growing knowledge economy investment in intangible assets is starting to match, and is set to overtake, investment in tangible assets. More money and time is now being spent on developing assets such as human capital, and brand value, than on more traditional assets such as bricks, mortar and computers.

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