The Contribution of Advertising to the UK Economy
For the first time, this report calculates the key economic impacts of the advertising industry on the UK economy. Expanding from direct impacts, it also explores the industry’s impact on outcomes such as innovation, growth and competitiveness.
Alexandra Albert and Dr Benjamin Reid
07 November 2011
The Big Digital Dilemma
The internet has changed the way we live, and the way that companies do business. But as well as helping us to order our shopping, it has spawned an economy of its own, a digital economy that takes place solely online, through exchanges of content.
Andrew Sissons
13 September 2011
A Creative Block?: The future of the UK creative industries
The former world-leading position of the UK Creative Industries is under threat. This report outlines what policy recommendations could maximise its potential to boost recovery.
Benjamin Reid, Alexandra Albert and Laurence Hopkins
14 December 2010