This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.Find out more here


To discuss how you and your organisation can get more involved with The Work Foundation, please contact us.

Call 020 7976 3575 or email


William Rogers
Chief Executive UKRD and guest blogger for The Work Foundation
William Rogers

Great leaders understand people are their greatest asset

Authors: William Rogers William Rogers, Chief Executive UKRD

13 August 2012

The simple truth is that whatever business you may be in, unless it is almost entirely mechanical in nature, people are the single most important asset you have responsibility for as a leader.

From my perspective, success is  dependent  on the manner in which those people are treated, motivated, developed and engaged. In essence, the culture and values of the organisation are the most important aspects to getting real and meaningful engagement, involvement and commitment; the discretionary dividend.

The leader of any organisation needs to embody and live the values of the company he or she leads. It’s not enough to mouth meaningless platitudes and pepper the walls of a company with posters with this and that motivational quotation. It has to be real and genuine.

Building a values-based culture within any organisation takes time, effort and commitment, but it is the most crucial achievement that a business leader can deliver. Why? Because from that, all else follows.

If managers have closed minds (and all too often open mouths) how will the necessary dynamic of change be managed with fervour rather than fear? If the leadership of a business ruthlessly punishes mistakes, how will innovation ever genuinely flourish? If all that leaders do is bark instructions at staff should we be surprised if in such a business employees act as if they are robots who make little, if any, contribution to the future success of the business?

Leaders need to share a vision about the business, not just focus on targets or narrow commercial business objectives. What is the business all about in terms of its over-arching objective? What is its real and meaningful purpose within the community it serves? What is its vision beyond profit and loss?

Our vision at UKRD is simple: “Radio is the business we are in but what we do is change people’s lives.” A wider vision delivered in an environment which positively encourages risk, open communication and the meaningful engagement of everyone. It’s a remarkable place to operate within for anyone.

Developing  people is absolutely crucial. Affording each person within the organisation the opportunity to be the best they can, not only in terms of their discipline professions,  but also in terms of them as individuals, is amazingly satisfying and remarkably rewarding for the wider business.

Listen, trust and deliver a values based culture within the business and your team will deliver success for you. For me understanding that your people are your greatest asset is at the heart of great leadership.

William Rogers is Chief Executive at UKRD

To find out more about UKRD visit


Comments in Chronological Order (Total 1 Comments)

Blogger Books

16 Jul 2014 8:00AM

After I initially left a comment I seem to have clicked the -Notify me when new comments are added- checkbox and now every time a comment is added I recieve 4 emails with the same comment. Is there an easy method you can remove me from that service? Cheers! #I Like