Summarises empirical research findings relating to corporate social responsibility (CSR). Offers a practical framework for developing CSR in the form of a leadership agenda and the management tools required to put CSR at the heart of business. Focuses on the issues of enhancing the employer brand, delivering business performance through committed employees, customer preferences, and strategic business 'fit'. Concludes that CSR is longer merely fashionable, but is an essential component in delivering improved performance. (c) IDOX plc 2004